Following up last year’s PowerShot SX730 HS, Canon’s PowerShot SX740 HS is adding big features like 4K Ultra HD shooting and 80x of digital zoom to the formula.
Let’s take a look at what this new camera has to offer over its predecessor:
4K Ultra HD Video Support
The SX740 HS keeps the SX730 HS’ 40x optic zoom and 20.3MP 1.2.3-type back-illuminated CMOS sensor. But unlike the SX730 HS, the SX740 supports 4K Ultra HD video — not just Full HD like its predecessor. The new camera also sports a 4K time-lapse mode that allows for 8MP frame grabs.
Canon’s Digic 8 image processor also allows for faster autofocusing on the SX740 HS.
Additionally, the camera offers a continuous burst speed of up to 10 fps, a shutter speed range from 1/3200 second to 15 seconds, and an ISO sensitivity range from 80 to 3200. It’s important to note that there’s a maximum ISO of 1600 in auto mode
If a 40x Zoom isn’t enough for you, the PowerShot SX740 HS features 80x digital zoom
With Canon’s ZoomPlus feature, the SX740 HS offers 80x digital zoom. However, know that if you go beyond the camera’s optical zoom, your image will lose some quality.
An easy, quick design
To keep footage stable, the SX740 has 5-axis image stabilization that provides up to three stops of camera shake compensation.
The camera also has a 3.0-inch tilting LCD display, like the SX730. The screen can tilt 180-degrees — perfect for any YouTube vlogger.
There’s also a pop-up flash and Wi-Fi / Bluetooth connectivity.
Modes, modes and more modes!
The SX740 HS has a number of modes, one of them being a Smart Auto shooting mode with 29 scenes pre-programmed for auto detection. There’s also a Hybrid Mode — which automatically creates a short movie with the photos you shot that day— and a Zoom Framing Assist feature that adjusts the zoom and focus of a frame.
Pricing and Availability
The Canon PowerShot SX740 HS will be released in August for $399. Go to usa.canon.com to learn more.
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