Category Archives: Creativelive blog

How to Visually Brand Your Pinterest Profile

As a Pinterest influencer and ambassador with nearly one million followers, I’ve taught several classes about using Pinterest as an effective marketing tool. Through teaching and various account management consulting, one problem I’ve identified with most clients is their Pinterest profile does not embody the essence of their brand. To remedy this, here are some tips and tricks to try before you even open your browser:

  1. Identify brand colors (ex: pastel blue, pastel pink and pastel green)
  2. State brand purpose (ex: to provide a beautiful, fun and enjoyable bath time experience for kids and parents)
  3. Identify brand image (ex: clean, warm, playful)

Next, open up Pinterest on your desktop computer, and

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How to Grow Your Instagram Following

Virtually everyone is on Instagram these days, and while we often try to tell ourselves that numbers don’t matter, they actually can matter a lot depending on the kind of work we do. For photographers and small business owners, especially, having a respectable following on Instagram can be vital to success.

While there’s no surefire way to grow a large following, there are some steps you can take to ensure you’re on the right path to Instagram growth:

Spruce up your profile page

Each piece of your profile

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5 Ways to Spark Your Creativity This Weekend

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We all have such grandiose plans on Friday afternoon, don’t we? We’re going to get crafty, we’re going to go take photos of something cool and edit them all before the sun goes down on Sunday. We’re going to finally design that new logo for our own personal brand.

But then, when we do finally find ourselves with free time, we find that a Saturday morning filled with promise suddenly becomes a Monday morning with nothing to show but a lot of time spent zoning out in

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5 Ways to Spark Your Creativity This Weekend

14164315519_d78b0f50e8_z

We all have such grandiose plans on Friday afternoon, don’t we? We’re going to get crafty, we’re going to go take photos of something cool and edit them all before the sun goes down on Sunday. We’re going to finally design that new logo for our own personal brand.

But then, when we do finally find ourselves with free time, we find that a Saturday morning filled with promise suddenly becomes a Monday morning with nothing to show but a lot of time spent zoning out in

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Weekend Craft Idea: Make DIY Centerpieces from Wildflowers and Weeds

Think you need access to expensive, exotic blooms in order to create beautiful DIY centerpieces? Hardly. While CreativeLive instructor and Tulipina owner Kiana Underwood is a regular at her local flower market, she also takes inspiration from her yard, frequently using in-season flowers and vines for her floral designs.

Technically, weeds are just flora that grows without being cultivated. So while the word “weed” is most often used as pejorative, it really just means an extra

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25 Common Photography Terms All Beginners Need to Know

common photography terms and definitions for beginners

Learning digital photography seems like a tough task—especially when you’re met with all kinds of technical jargon that leave you clueless and itching for a dictionary. Or worse, leaving you trying to explain what you just learned by using phrases like “that hole you look through” or “that one button you press to take the picture.” Understanding the common photography terms, definitions

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