Think about one amazing aspect of working with seniors – more than likely you’re the first experience they’ve ever had on a one to one basis with a professional photographer. This is “seed planting” at its very best – because they’re going to remember the session, and even better so will “Mom.” A great senior photographer has the potential to build a strong word-of-mouth business and might even pick up additional work down the road.
I know using my own senior head shot is turning back the clock a little too far, but here’s my point. It was just a photograph for the yearbook. My mother hated it and never bought any additional images. I didn’t remember the photographer the next day, let alone years later. And, it wasn’t an experience – he photographed another senior every ten minutes. We sat down and he grabbed 3-4 shots and yelled “Next!”
Marathon’s 2018 Senior Promo is going on right now and this is when you need to think about this aspect of the business. At first glance some of you are going to think it’s expensive, but remember this is for three different mailings!
- The first mailing is to create awareness
- Second, comes shaping the senior’s comprehension of who you are and what you do.
- Third, is about conviction. This mailing is designed to convince seniors why your studio stands out from everybody else.
This a promotion involving three different mailings and there’s even a fourth available at a reduced cost. It’s $4.95 per three-piece promotion (only $1.65 per mailing) and it includes photo insertion, back copy and color changes, postage, list source, ZIP Code protection and mailing pieces.
And, you’ve got a wide selection of design options to make each mailing unique.