Photos of KFC Fried Chicken as Fiery Explosions

Here’s something that’s strange yet creative. KFC Hong Kong wanted to promote its Hot & Spicy fried chicken, so the ad agency Ogilvy & Mather Hong Kong Photoshopped pieces of fried chicken into photos to make them look like fiery explosions and smoke/vapor plumes.

Desaturating a piece of fried chicken also allows it to double as a volcanic plume from an eruption:

もしかして噴火もできる?
と思って唐揚げで噴煙も作ってみた pic.twitter.com/5AiJoqHF1M

— 瞬く🌸 お仕事募集中🌸 (@bokoyai) February 2, 2015

(via Post-Production References Awards via Photoblog.hk)